how it works
Here’s some ways I can help grow the reach of your brand:
Marketing Check-up
Not sure where you stand or what you need? This is a good place to start!
Comprehensive review of existing marketing materials and campaigns
Marketing audit report
Recommended plan of action
Press Relations
Being a voracious consumer of all forms of media has its benefits. Our pitches are meticulously tailored, ensuring that we put forward content that aligns with the interests and tone of each publication.
Story placement in print media (newspapers and magazines)
Online media story placement
Radio, TV, podcasts
Marketing + Social Media
How and where are you telling your story? Who are you telling it to? We will answer these questions and more through a variety of methods and on various channels.
Website content creation and management
Social media content and planning (IG, FB, LinkedIn etc.)
Email newsletters (creation and coordination)
Traditional printed mailers and materials
Digital proposals, portfolios and press kits
Influencer, thought leader and B2B collaborations
Brand Strategy
Whether it’s product or service branding we’ll work to make sure your messaging is effective and communicating what it needs to be.
Messaging and mission statement
Website design (recommendations and referrals)
Other online branding (e-blasts, social etc.)
Visual presentation consulting (logo, business cards, digital and physical brochures)
Photoshoots
Nobody wants to hear “a picture is worth a thousand words”…but it may indeed be worth at least 500! I help conceptualize, plan and implement photoshoots to best meet your needs, whether it is a project for your portfolio, editorial or social, brand photography to help further tell your story, or portraits to help connect you to your potential client.
Conception
Photographer recommendations and selection
Shot-lists and prop-styling prep
Day-of production
Post-production editing suggestions and photo selections
Awards Submissions
It’s not just the film industry that likes to give itself awards! All kidding aside, awards programs can be an important pillar of the marketing strategies of many design/building firms and other industries – and putting together a winning submission package is not necessarily something to delegate to your intern.
Trade organizations (AIA, ASID, AIGA)
Media awards and honors
Civic and commercial recognition
“Caitlin crafted an extensive, strategic marketing plan to implement over time. She is honest, hardworking, dependable, and fun to be around. I couldn't recommend her highly enough!”
Lucille buell | lucille buell interior design